Tag Archives: Winter 2010

Fashion by the Coast line

Above are my favourites from the A/W collection from Coast. I was so impressed by this collection. Separates, “pop on” dresses, (a great phrase shared by Ann Hardiman of Coast,  with whom I had the pleasure of talking through the collection) day to night attire…the air of sophistication was inherent in every piece. Coast have thought about their customer. And will soon see the definition of that customer in Ireland change. Coast have taken a little turn away from focussing solely on the party dress and have included a contempoary range of pieces like a modern twist on the traditional twin set and a wearable use of metallics and leather, while hitting some key trends like the profusion of red and cape like coats. I believe that this collection will open the doors to some new customers who will now shop here for their work winter wardrobe, which will of course include a Christmas party dress. 

My verdict: Coast are more than competing with their high street counterparts with the A/W collection.