Category Archives: Irish fashion brands

Irish Design focus….Sinead Doyle

I love to blog about someone who’s ability I totally believe in and this is so true for Irish designer, Sinéad Doyle. I interviewed Sinéad a couple of months back on her take on design and Irish fashion and since then I have been following her work.

Sinéad is about to launch her sixth collection under her own name. Unexpected transparencies and multiple garments merging as one are key elements from “Amalgamate”, her beautifully titled collection. Amalgamate combines tailoring and corsetry with luxury silks and wools in quirky new ways to create uniquely individual, beautiful and wearable garments. The collection is a mix of ready to wear and made to order pieces. Key items include the silk chiffon palazzo pants, the woven leather and wool jacket and a heavily corseted wool/cashmere suit.

The Amalgamate collection will be exclusively available from Project 51 in South William Street, Dublin 2 from August 2011 where private commissions can also be arranged and as with previous collection, all garments are manufactured in Ireland.

For further information please contact Sinéad at or +353 (0)857557355


My styling life

This is a shoot I styled with Edel for dress designer Chupi. I went with two slightly different looks for models Kirsten and Tara. Take a look!

Chupi is available at Topshop, St. Stephen’s Green. x

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New Shoes!

Here is my latest shoe investment. These are from River Island (€47) and are so comfy. I needed something cool but comfy for the styling sessions I will be giving in Cork’s Opera Lane tomorrow from 12 noon. Pop along and see fashion shows produced by Lockdown Models at 12, 2 and 4pm and then have a browse around the great selection of shops (Topshop, New Look, Gap, Kuyichi, Olny, Vila, H&M, River Island, Next, Tommy Hilfiger and lot’s more!) where you can get the lowdown on all my darkest styling tips! I’ll also be running through all the latest Spring/Summer trends before each fashion show! The weather forecast is good so for all my Cork based readers, come in and say HI!


Just a little sneaky peek at the hair and make up for the shoot I styled with my BFF Edel McDermott for Chupi! Can’t wait to see the rest! Photographer – Mia McGrail Make up – Anne O’Donovan (pictured) Model … Continue reading

Awear v. Club Tropicana

It’s the perfect contradiction. Inspiration from one the most quintessential summer anthems and really hot clothes for summer! Yes, Awear’s summer collection is set to be hot. Take a look at the behind the scenes video from the photo shoot for the collection!