I really like this idea.
Kipling (the bag label) have launched a new Project Monkey Mash-up which calls all to customise the Iconic Kipling monkey @ www.kiplingmonkeymashup.co.uk and release their creativity.
To kick off the project, Kipling teamed with renowned style publication Dazed and Confused and recruited three, young talented Londoners, challenging them to try their creative hands at giving the brands iconic monkey a design make-over. Susie Lau of international renowned blog Style Bubble, Alex Brownsell of colour salon Bleach and comic book artist and illustrator Jessica Penfold were all sent their own monkey to design however they wished. The result was three unique monkey designs, all reflecting the individuals creative flair and talent. This will soon be auctioned with in support of the Teenage Cancer Trust.
By simply visiting the competition site you can download the monkey template, create your own unique design and submit it to the sites’ gallery, where the designs with the most ‘likes’ will go to the judging panel where one winning design will be chosen. The lucky winner will have their design brought to life on one of Kipling’s 85cm monkeys and showcased on Dazed Digital as well as being displayed in Kipling’s Regent Street store window
and receive £500 worth of Kipling product.
So here’s your chance to embrace that inner designer! I’m going to give it a go and I’ll post my design tomorrow!