Bin Your Old Bras at Curves for Action Breast Cancer

I believe in promoting causes with which I am truely devoted. And this is no exception. But the great thing is…that every woman in the country can contribute to this one!

For the entire month of October, Curves, the women only fitness clubs and the Irish Cancer Society are once again asking women all over Ireland to donate their old bras in order to raise much needed funds for the charity. And you don’t have to be a member of Curves to get involved – all you have to do is gather together your (and even your friend’s) unwanted bras and drop them off at your local Curves. Check out for a list of locations or freephone 1800 932 800. So ladies, get sorting your drawers between now and October and donate your unwanted bras to raise money for breast cancer research. Bras in any condition will be accepted!

The initiative follows a massively successful campaign last year in which 8,145 bras were collected in Ireland, weighing an impressive 479 kilos. The campaign was such a hit in Ireland and the UK where it rolled out last year that Curves in Italy, France and Spain will all launch the initiative this year. Just like last year, bras will be collected in special pink bra bins in participating Curves clubs nationwide as part of its month long initiative to raise funds and increase breast cancer awareness. For every 1 kilo of bras collected (1 kilo = 17 bras approx), €1.10 will be donated to Action Breast Cancer, which will go to help fund vital breast cancer research and continue the great work carried out by the charity. This year, the aim of the project is to collect 10,000 bras in total.
Last year it was the ladies of Curves in Beaumont who came top of the bunch with its members and community collecting an incredible 545 bras weighing circa 32 kilos. Most charity and second-hand shops will no longer accept or sell worn bras due to hygiene reasons, so this initiative enables the women of Ireland to both have a clear-out and make a difference.
Speaking at today’s launch, Sybil Mulcahy said, “I am delighted to help this great initiative for Action Breast Cancer. It is a clever yet simple idea to get women everywhere involved in helping to raise money for breast cancer research.  I’ll certainly be sorting out my underwear drawer to find some bras for the project.”
The latest data from the National Cancer Registry of Ireland (NCRI) shows that 2,837 new cases of breast cancer (2,815 cases in females and 22 new cases in males) were diagnosed in 2008. One in 10 women living in Ireland will develop breast cancer during their lifetime.  75% of all breast cancer cases are in women over the age of 50 years.
For further information on Curves or to find your nearest Curves Club and bra donation bin log on to or FREEPHONE 1800 932 800
For more information on breast awareness and/or breast cancer, call the Action Breast Cancer Freefone Helpline 1800 30 90 40 (open Monday – Friday 9am – 5pm).

I have ten ready to go already!!!!



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