Champagne and films. A match made in Moet.

I love the magical world of cinema. I love the magic of cinema even more so when the main character in the film is a  remarkable musician whose controversial life as well as lyrics entertained the masses for decades. To some Serge Gainsbourg is none too familiar a name, however, if I tell you that he wrote the infamous tune Je t’aime would you know who I was talking about? My interest goes deeper than Gainsbourg but to an admiration of his one-time wife Jane Birkin, an iconic figure in the 1960s, and now whose daughters, Lou and Charlotte, have taken the fashion world by storm.

GAINSBOURG is an enchanting glimpse at his early life, growing up in 1940s Nazi-occupied Paris, and through his successful song-writing years in the 1960s until his death in 1991. Taking the best from LA VIE EN ROSE and AMELIE, GAINSBOURG is one of 2010’s highly awaited films brought to us by one of the most beloved graphic artists of our time and the team behind the magical creatures of PAN’S LABYRINTH, Joann Sfar.

Moët & Chandon is hosting a private screening of the film prior to its release in Ireland and have kindly invited me along. To mark a great history with film, Moët & Chandon has teamed up with The Gloss to host a series of private screening events throughout 2010. Over the years, Moët and iconic films have become a veritable duo, sharing a philosophy of celebration and a dedication to creating magic and making people dream, during good times and difficult times. Making its own cameo appearances in classics such as Love in the Afternoon and Pretty Woman, the affinity between Moët and film is telling as both serve a role of transforming ordinary settings into iconic moments. Like the incomparable performances of legendary film stars, Moët elevates an occasion into a bigger than life event, to share and to be remembered. Off screen, Moët also takes a glamorous role in the movie star lifestyle and plays a starring role at international film events such as the Oscars and Golden Globes. Since the early days of Hollywood, Moët has graced the private and public celebrations of some of the world’s most iconic film stars, including Cary Grant, Audrey Hepburn and, of course, the brand’s muse, Scarlett Johansson. 

I cannot wait to see this film and to attempt my own little critique on it! Call back on July 13th and read all about it!  

Gainsbourg will be out in cinemas on July 30th.


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