Labels-for-less retailer, TK Maxx is calling on shoppers nationwide to dig deep into their wardrobes and donate their fashion finds to raise money for Enable Ireland, the charity which provides support to children and adults with disabilities and their families.
From Monday, 5th April to Sunday, 25th April 2010, TK Maxx is urging shoppers to drop in their unwanted quality clothing and household items to any TK Maxx store. Their donations will then be delivered to Enable Ireland shops, where they will be sold to raise funds to provide vital services for children with disabilities across the country. Each bag could be worth up to €30, so every single donation will make a difference. Customers can also donate €1 (or more if desired) at till points in-store from Friday, 2nd April.
A number of famous Irish faces are lending their support to the ‘Give Up Clothes for Good’ campaign, including Off the Rails’ presenters Sonya Lennon and Brendan Courtney, who will host in store events in Dublin on Friday, 9th April (TK Maxx, Blanchardstown Shopping Centre) and Cork on Friday, 16th April (The Cornmarket Centre). The in-store events will take place from 12.00pm – 5.00pm and everyone who drops a bag off in-store on those days will get the chance to meet Sonya and Brendan for a one-on-one style advice session.
“We are delighted to support the TK Maxx ‘Give Up Clothes For Good’ initiative with Enable Ireland. We’re looking forward to encouraging the people of Ireland to clear out their wardrobes and donate any quality unwanted clothes and household items to raise money for this very worthy cause.” Adding to this Brendan said: “Never before has re-vamping your wardrobe and being savvy with clothes been more relevant and if you can help someone else by doing it, then that makes it all the better.”
TK Maxx joined forces with Enable Ireland in 1997 when they opened their first Irish stores. In 2008 they developed the Together We Can Fund, specially created to help build a better future for children with disabilities. They went on to implement a campaign which broke records as Ireland’s most successful charity collection. The campaign raised over €450,000 in stock donations and over €22,000 in cash for Enable Ireland and this year hopes to raise even more.
Proceeds raised went directly towards new state of the art service centres for children with physical disabilities in Kerry, Kildare and Mayo and funded equipment like toys and new technologies as well as additional services like summer camps in other areas.
“Thanks to the fantastic support and generosity from customers and our associates in 2008, we have been able to make a real difference to the lives of disabled children and their families. With such passion and commitment, I have no doubt that this year’s Give Up Clothes for Good will be our best yet so Enable Ireland can continue to build on its invaluable work in local communities throughout Ireland ,” said Jo Murphy, Head of CSR, TK Maxx UK and Ireland.
Fionnuala O’Donovan, CEO of Enable Ireland says, “We’re really excited about joining forces with our partners TK Maxx on the ‘Give Up Clothes For Good’ campaign. With each bag worth up to €30, every single donation counts. Through their partnership with us, TK Maxx has proven that they are committed to improving the lives of children with disabilities. We know the generous Irish public will get behind the campaign and make it a great success for Enable Ireland.”
Give Up Clothes for Good donation bags are available in any of the 15 TK Maxx stores nationwide but any bag can be used from supersize carrier bags to bin bags.